Tesla is planning to wind down Cybertruck production at its Texas factory by mid-2027, marking a major shift in the electric vehicle maker's manufacturing priorities. The decision comes as the electric pickup struggles to meet its ambitious sales expectations amid recalls, quality concerns and weaker-than-expected demand.
Elon Musk announced the planned move in a post on X, saying the change would free up manufacturing capacity for the Cybercab, Tesla's two-seat autonomous vehicle. However, he did not clarify whether Cybertruck production would continue at another facility.
Unveiled in 2019, the Cybertruck attracted attention for its angular design and stainless-steel exterior. Tesla initially projected that annual demand could eventually reach 250,000 units. However, estimates from Cox Automotive cited in the report show that US sales fell to 20,237 units in 2025, down 48% from 38,965 units in 2024. Tesla does not separately publish sales figures for individual models.
The vehicle has also faced quality and reliability issues. Records from the US National Highway Traffic Safety Administration cited in the report show that the 2024 model was subject to 11 voluntary recalls. Reported problems included an accelerator pedal that could become trapped, software defects and an inverter fault that could cause a sudden loss of drive power.
The report also noted that SpaceX purchased Cybertrucks worth $131 million at Tesla's suggested retail price in 2025, raising questions about the contribution of affiliated-company purchases to demand.
The planned production shift reflects Tesla's growing focus on artificial intelligence, robotics and autonomous driving. With the Cybercab becoming a central part of that strategy, the Cybertruck's commercial performance highlights the challenges of turning an ambitious vehicle launch into sustained mass-market demand.
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