French automaker Renault is preparing to increase its focus on hybrid and compressed natural gas (CNG) vehicles in India, with the two technologies potentially accounting for nearly half of its sales mix over the next two to three years. Renault India chief executive Stephane Deblaise shared the outlook in comments reported by PTI.

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The company is positioning hybrid technology as an alternative to diesel-powered vehicles as it looks to respond to changing customer preferences and the evolving Indian passenger vehicle market. Deblaise described the strategy as a major commitment, using the campaign message, “Forget diesel, Go Hybrid,” to communicate the shift towards hybrid vehicles.

Hybrid cars combine an internal combustion engine with an electric motor, allowing the vehicle to use both power sources depending on driving conditions. Unlike fully electric vehicles, hybrids do not rely exclusively on battery power. Depending on the technology used, they can improve fuel efficiency and reduce fuel consumption compared with conventional petrol vehicles.

CNG vehicles offer another option for buyers seeking lower running costs. Their appeal depends on factors such as fuel prices, the availability of refuelling stations, vehicle pricing and individual driving patterns. By focusing on both hybrid and CNG models, Renault is looking to serve customers with different budgets and mobility needs.

The projected sales mix would represent a significant shift in Renault India's product strategy if achieved. However, the company's stated ambition does not necessarily mean that half of its sales will come from hybrid and CNG vehicles immediately; the target relates to the next two to three years.

The broader opportunity will depend on how quickly consumers adopt these technologies, the models Renault introduces, their pricing and the availability of supporting infrastructure. Competition from established automakers and other manufacturers expanding their alternative-fuel offerings could also influence the company's progress.

Renault's hybrid-focused messaging signals an effort to make the technology a more prominent choice for Indian customers who might otherwise consider diesel vehicles. Whether the strategy translates into sustained sales growth will depend on the company's product rollout, affordability and ability to meet the practical needs of buyers across different segments.