Amazon plans to invest $3 billion in India’s quick commerce business by 2030, according to people familiar with the company’s plans. The investment would mark Amazon’s biggest push yet into a sector that has rapidly changed how consumers shop in urban India.
The company plans to invest $1 billion in quick commerce by the end of 2027, followed by another $2 billion by 2030, according to the sources. Amazon declined to comment on the specific investment figures.
Quick commerce has grown rapidly in India, with platforms offering deliveries within minutes for products ranging from milk and chocolates to electronics and smartphones. The trend has increased pressure on traditional e-commerce companies to compete with faster delivery models.
Amazon and Walmart-backed Flipkart entered the quick commerce segment after other players had already established a strong presence. The Indian quick commerce market is estimated at around $19 billion and is projected to more than double to $41 billion by 2030, according to Datum Intelligence.
Amazon said its quick commerce business has generated more than $1 billion in annualised gross sales over the past three months. The company described the operation as the fastest-growing e-commerce business in Amazon India’s history.
The planned investment is expected to support the expansion of Amazon’s quick-commerce network, including new stores and a wider selection of products. The company is also expected to focus more heavily on everyday essentials rather than relying mainly on occasional purchases.