Apple has unveiled new MacBook Pro and iMac models powered by its M6 chip, alongside updates to its Creator Studio software suite. Announced on October 27, 2026, the products focus on faster computing performance and improved on-device artificial intelligence capabilities.
The new MacBook Pro features a 12-core CPU and a 12-core GPU. Apple says the processor delivers improvements for demanding tasks such as software development, video editing and AI-assisted creative work.
According to the company, the GPU provides up to 30% faster graphics performance and up to 25% faster on-device AI processing compared with the M5-powered MacBook Pro. The new chip also includes additional neural accelerators within the GPU and a dual 16-core Neural Engine designed to handle AI workloads more efficiently.
These capabilities are intended to support tasks such as image generation, image upscaling and processing prompts for large language models. Apple also claims that the new MacBook Pro can deliver up to 13 times faster AI performance than the 13-inch MacBook Pro powered by the M1 chip in certain workloads.
However, these figures are based on Apple's stated comparisons and may vary according to the specific applications and tasks being measured.
Alongside the laptop, Apple has introduced an updated iMac powered by the M6 chip. The new desktop model is part of the company's broader effort to improve performance across its Mac lineup.
Apple has also updated Creator Studio with additional AI features aimed at creative workflows. Such tools could help users working with visual content and other digital projects, although the availability and precise capabilities of individual features should be confirmed through the official product information.
The launch highlights Apple's continued focus on integrating AI processing directly into its hardware. For professionals, students and creators, the practical benefits will depend on software compatibility, workload requirements and the final pricing and configuration options.

AdvertisementThe Puranic